While establishing a Facebook page is an excellent way of connecting your brand with Facebook users, you need to market it in the same way you’d market your blog or website to drive more traffic to it. The first step in publicizing your page is to update it often with fresh content. Every time such an update is published in your fans’ news pages, they are prompted to visit your page. When they visit your page and then interact with it, this activity is published in their news feed, which exposes your page to their Facebook friends as well. Besides updating your page often, there are several ways you can spread the word about your Facebook page so that your traffic and fan base increase:
Link to it
Link to your page from other online channels you’ve already established, such as your blog, website, Twitter account, or LinkedIn profile. You can also link to your page from personal media such as your e-mail signature or at the end of a PowerPoint presentation document that you feature on your blog or website. The more links you have to your page the more likely you will get traffic.
E-mail people about it
Send an e-mail to people you’re already connected with, such as your Facebook friends, e-mail contacts, and business partners, telling them about your page. In the e-mail, mention how they can benefit from Liking your page to become a fan, but don’t be too pushy. However, do not spam people with many emails which will end up in the trash.
Whenever you create and upload new content to your page, write a Twitter update about it that contains a link to your page. Link your page with your twitter account. Also share all your tweets on your Facebook page.
Acknowledge new fans
When someone Likes your page, or when an existing fan posts on your wall, acknowledge him or her by posting a message on the fan’s wall. Respond to all posts by your fans on time to so that you can get more engagements from fans.
Use Facebook advertising
Consider buying Facebook advertising to promote your page by signing up at www.facebook.com/ads. If you’re planning an event related to your business, use Facebook’s events application to invite your fans to attend. When they RSVP, this action will be published in their news feed, which can be seen by their friends as well, thereby creating further exposure for your page.