Well, if you’re quite new in online marketing, you’re probably not aware that all of these squeeze pages have only one ultimate goal— to encourage visitors to sign up and eventually be turned into paying customers.
Hence, in order to promote your own online business, you must also keep this goal in mind and thus try to do your best in drawing in potential customers. How can you make them want to surrender their email addresses? Below are 5 essential tips that are sure to get your email list zooming up in no time!
1. Offer a tempting solution to a problem.
The visitors who have come by to check out one of your articles are usually already interested in your niche. Hence, they more or less fit your target audience. You should therefore find out how you can entice them to sign up, and one effective way to do this is by proposing a very alluring solution to a problem they are most likely concerned about.
2. Limit the text.
It’s not good to fill up the entire squeeze page with a lot of text because you leave very little to the curiosity and imagination. Besides, this will just draw away the attention from your actual offer. It’s best to stick to a few bullet points or a brief paragraph that will make people scream in their heads “Alright! Sign me up!”
3. Ask only for the email address.
It’s kind of weird that some squeeze pages ask for other details like home address or occupation when asking individuals to sign up. This is definitely a major turn-off. First of all, it’s more time-consuming and will likely ward off your visitors. Second, it just doesn’t make sense unless you will be shipping an actual item to the house which is why you need the address.
Take note that many people are often hesitant to give away personal information especially if it’s their first time to drop by your site. Besides, it might make them become suspicious that you’re after something else. Thus, you ought to condense your form fields to just a single one— only for the email.
4. Propose a giveaway that matches what you’re asking.
If you are asking for just the email address, then you need to offer something that matches it. Why would you need the email? If you’re going to give a link in exchange for this piece of info, it won’t seem so valuable because people often run into links here and there. They can grab stuff for free without the need to submit their emails.
Perhaps a good example of a sensible choice of giveaway is an email course. This way, it would really be practical to ask for the email and then provide appropriate value afterward. Another example is an emailed exclusive weekly catalog of discounted products that are only offered to subscribers.
5. Go for a splash page rather than a pop-up.
According to a lot of studies, most web users detest pop-ups. Isn’t it bothersome and irritating to have something pop up in front of you all of a sudden especially when you’re reading something highly interesting or working on something important?
To resolve this issue, you must go for a splash page instead wherein people are immediately brought to this page before they get to the website. Of course this can also work negatively if you don’t know what you’re doing. Make it worth their time and definitely fill up just one fourth or less of the page with text. Also include a huge sign that says something like “No, thanks. I want to go to the website now.”
What’s even better is to provide value already on this page rather than just making a proposal. For example, if your blog is on weight loss, you can already give 2 or 3 dieting tips right then and there. You can also incorporate a staggering testimonial that would make visitors want to give it a try.
Start applying these 5 squeeze page essential tips today and you might just be surprised with your fast-growing email list!