Just like in every other profession, there are good real estate agents, and there are bad ones. However, having been a buyer, a seller, a real estate agent and a real estate trainer, I can tell you that there are usually four closely guarded secrets bad agents do their best to hide. These are blatant red flags that you want to be wary of as a buyer or as a seller, because, quite frankly, it means that you hired more of a dud and less than a stud. And if you think hiring a professional is expensive, it’s nothing compared to what hiring an amateur just cost you.
Secret #1: They are part-time agents
Would you hire a part-time brain surgeon? A part-time financial planner? A part-time stock broker? I didn’t think so. So why would you hire a part-time real estate agent? Part-timers do not have the necessary time required to be on top of their real estate game. It’s important to ask your agent if he or she has a secondary job during the interview process. If their answer is yes, don’t walk, but run away.
Expert tip: Google potential candidates and then follow them on social media channels like Facebook, LinkedIn and Twitter. This will tell you everything you need to know about who they are and how they do business, before you ever have to pick up the phone.
Secret #2: They are not tech savvy
Sadly, in many markets like San Antonio, agents have no clue how to harness the power of technology to provide top notch service to today’s customers. And, with homes being sold left and right nationwide, hiring a tech savvy agent is vital to the success and seamlessness of your transaction.
Expert tip: If you agent candidate does not have a solid online and wide spread social media presence, they are usually duds – and have no idea how to market (or sell) properties appropriately in a digital age. Ultimately costing you exposure, money and time you probably don’t have.
Secret #3: They are hurting for leads and closings…and cash
I am going to tell you a secret. In real estate, lead generation is the number one problem that agents have. Only truly tech savvy, intelligent agents who are on top of their marketing game are top producers. And, while I know I am beginning to sound like a broken record here, if their online presence isn’t stellar, the agent isn’t either.
Expert tip: When “stalking” agents on social media, you will get a handle on how busy they are (if they are a good agent). Busy agents mean good agents.
Secret #4: They are totally disorganized
Having been a trainer, I can tell you another secret that horrible agents don’t want you to know. About 80 percent of all real estate agents are completely, totally and utterly disorganized. This is a major warning sign for you, simply because disorganized agents make mistakes often, and will usually have things fall through the cracks like crazy. You can’t afford this. When meeting with an agent, or checking out their online presence, everything they have should be organized and efficient; from their website to their Twitter. If it isn’t, stay away.
In closing, if your agent doesn’t have a stellar organic rankings in Google, they are not an acceptable agent. And remember, you deserve nothing less than the best real estate service. So why are you settling for a real estate dino instead of hiring a real estate dynamo?
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