Over 95% of people that visit your blog are not ready to purchase from you no matter how great your products are. This may seem like a huge challenge for your online venture, but it can be overcome with the right techniques. Over the eleven years I’ve been a web developer, I’ve found some errors that made me lose many visitors, and I will share them with you in this article.
The most fundamental concept to create a successful internet business is to treat your customers like real people. The second most important is to know the “why factor.” If you don’t know who your target audiences are, you will not achieve great success.
In my experience, the best way to retain your blog visitors is to create engaging, epic content. It’s an effective and obvious method, so I will go ahead and discuss the worst mistakes that will entice your visitors to leave your blog immediately.
#1 Not Understanding the Five Second Rule
Your visitors should be able to figure out what your site is about within the first five seconds of landing on your site. If not, they will usually leave, never to return. Take a five second test in order to perceive people’s first impression of your site design. If your site is cluttered or poorly designed, your visitors will quickly click the back button. Be sure to have enticing headlines and an attractive site design by hiring a skilled web designer or by using high-quality website templates.
#2 Your Website Takes Too Long to Load
Over half of all web surfers will leave a site if it takes more than three seconds to load. Website speed is crucial to online success. If your site loads with lightening speed, you’re surely ahead of your competition. If it takes more than three seconds, look for ways to speed up the loading time.
#3 Using Long Blocks of Text
Most internet users have a short attention span and skim through articles. Most users are busy and they don’t have time to peruse every word on your blog. Your visitors will avoid reading large walls of text. You should break long blocks of text into short paragraphs. A good paragraph will usually contain less than six lines.
#4 Writing Dull Headlines
If you write boring headlines, most of your visitors won’t read your posts and will click away from your site. You should write captivating headlines to catch people’s attention and encourage them to stay on your site. There are certain emotional trigger words that intrigue readers. You can read some copywriting books to gain more ideas about writing catchy headlines.
The more time visitors stay on your website, the greater the chance that they will purchase your products or services. They will have more opportunity to read your sales pitch and blog posts. Some of them will become returning subscribers to your blog. By avoiding the above mistakes, you will retain visitors longer and have higher conversion rates.