Effective messaging can be an effective way of attacking competitors and increasing profitability. One commercial that caught my eye recently was Taco Bell’s new breakfast commercial. The commercial involves interviewing numerous men named Ronald McDonald and asking them what they think of the new Taco Bell breakfast products.
This is a great way to attack one of their top competitors, McDonald’s. Ronald McDonald is the mascot for McDonald’s and is as well known as the franchise itself. This commercial jests that their breakfast is so much better than McDonald’s than even guys named Ronald McDonald enjoy it.
What makes this messaging campaign so effective?
This commercial excels on all the key levels of effective messaging. Their message is clear and concise, it’s memorable and includes a call to action.
Clear and Concise
Taco Bell makes it very clear that they feel their new breakfast products are superior to those offered and McDonald’s. It backs up these claims by offering the opinions of numerous men named Ronald McDonald.
To get through all the advertising noise that exists in today’s world, it is imperative to provide a message that is memorable. Taco Bell uses humor to accomplish this goal.
In my opinion, they use humor so well that it gets people talking about the commercial and further extends the effectiveness and the reach of their message.
Call to Action
The last element of effective messaging is your call to action. What do you want your customers to do after they see your commercial, advertisement, promotion, etc.? In the case of Taco Bell, they want their customers to try their new breakfast products.
Their hope is that after trying their new products, you will never go back to McDonald’s for breakfast again.
Properly executing these three elements will result in effective messaging, which will go a long way towards effectively positioning and selling your products or services. For those who lack the resources and/or experience, please Contact Us to schedule a call to analyze your messaging needs.