Search engine ranking is forever changing. If you want to become successful in ranking your website on the first page of any search engine, it involves knowledge and skill. Search Engine Optimization has become increasingly competitive, for all businesses desire that first page ranking. Search engines algorithms are updated often, so it is important to stay abreast of these changes. Here are some valuable 2014 SEO Tips to help your website rank better.
One of the most important 2014 SEO Tips, is to focus on the topic of the content. There has been a great deal of focus on having the keywords in the title, meta tags, and all throughout the webpage. Although this is still necessary, the content in your article and/or website should include additional keywords that are relevant to the topic. At one point in time, a 250 word article was sufficient for search engine ranking. However, many websites have seen a decline in their ranking due to having shorter articles. Content and quality is important, so your article should be well written with no grammatical or spelling errors.
Duplicate content on your website can possibly damage your search engine ranking. One of the primary concerns with online marketing is to increase your audience, and the only way to do that is to provide fresh and new ideas on any topic that is being discussed. By increasing your audience, you have more people going to your website which in turn increases your search engine ranking.
How much time is each visitor spending at your site? If you have interesting and meaningful content, there is a greater probability that each visitor will spend more time at your site. By increasing engagement time, it decreases your bounce rate. Having a good web design can also increase engagement time. This is one of the 2014 SEO Tips that should not be taken lightly.
Too Many Ads
Having too many ads on your website can penalize your search engine ranking. Ads can be beneficial, but depending upon the amount and the type of ad it is can hurt your website during the ranking process.
The description should be worded to increase the click through rate. It is important to avoid duplicate description tags, and each page on your website should have a different description. Alarms can be raised if there is a lot of keyword stuffing in the description area, so please be cautious of this. It is also important that your description not exceed 150 words. If it exceeds 150 words, some of the text may be cut off.
I am sure that you will find these 2014 SEO Tips to be beneficial in your search engine ranking. To learn more about search engine optimization, you may want to speak with an SEO expert that has a proven history of success. Many companies specialize in this and they can offer some valuable information.