Last Friday saw one of the most unexpected situations in pro wrestling history, after months of riding high on the hog WWE stocks took a massive tumble as investors reacted negatively to news that WWE had signed a new deal with NBC Universal for less than the company had originally hoped to be paid. (cnbc) It was a shocking reaction to a somewhat shocking contract signing, although the argument has been made that what ultimately cost WWE a ton of money in their NBCU deal was the debut of the groundbreaking WWE Network. (adage) The belief that The Network was what ultimately put the stocks into a nose dive isn’t quite off base either, launching the WWE Network put certain Pay Per View organizations against the WWE and their model of offering all of their PPV events on The Network, as a result the many networks that originally would have bid for WWE’s product decided to back out. (wrestlingnewsworld) Vince McMahon addressed many of the concerns in a special conference call on Monday where he didn’t dismiss the WWE Network theory entirely, stating it was a bit of a chicken or egg scenario, they wanted to debut this year and wanted to debut at WrestleMania season as it’s the biggest event, otherwise it would have had to wait until next year. (variety)
Along with losing a massive chunk of his personal wealth as a result of the stock plummeting on Friday there have been calls from investors to oust Vince McMahon as the CEO of WWE, they’re upset and think that new management may be able to fix things. (bleacherreport) With this thought process in the mind of some investors there has been the question in the wrestling community about who would be placed at the head of the company if this change were to occur, would the company just proceed with handing the reigns over full time to Stephanie McMahon and her husband Paul Levesque (better known as Triple H) or would they look elsewhere for the new head? (yahoo) One idea that’s been mentioned in hushed tones is that maybe Vince needs to reach out to his son, Shane McMahon, and offer him the chance to take over the company if he’s removed from his current position. (wwenews) Shane left the company a few years back to make it on his own, and by all rights he has pulled that off with his position at YOU on Demand, what’s essentially considered the Netflix of China. (wrestlingnewsworld) With a streaming product being of great importance to the company right now, similar to Netflix, and Shane already being familiar with branding and the product of pro wrestling, it would seem that this could be the greatest opportunity to save things if WWE does indeed decide to make a change at the top.