As a training professional for almost 30 years, I’ve noticed that the time spent concocting an engaging newsletter is well spent. Otherwise, you risk reduced enrollment, performance gaps and employee dissatisfaction. To write a training newsletter that people will read, save and tell their friends about, start with an intriguing subject line, such as “New courses boost your productivity” or “Save time by learning new tips for spreadsheets.” Writing a training newsletter requires more thought and planning than writing an email message.
Next, include all the important information in the first few lines. Set up the next few lines as a table of contents. Grab the reader’s attention in a few second by including appealing visuals. Include commentary, tips, industry news, events and dates to remember, interesting facts, contests, resources, testimonials, infographics and user-submitted questions and answers. A training newsletter usually includes course descriptions, schedule of events and pricing information.
Include Important Details
Keep it concise and state a clear call to action. People tend to scan newsletters in the same manner as they read a newspaper, by scanning the headlines. So, spend your time writing enticing headlines and subheadings and provide links to other websites for details. You also need to provide valid content in your newsletter. A collection of links is a resource, not a newsletter. Build a community by inviting people to ask questions and connect with other readers. Make it simple and convenient for your students to connect with you as well.
Your newsletter should not exceed more than five pages. By definition, it should contain only news. Make it longer and you run the risk of boring your audience. Additionally, people viewing your newsletter on a mobile device may have limited interest in longer content. Check all your links and details before sending the newsletter out by email. Consider distributing your newsletter in paper format as well.
Distribute your training newsletter on a regular basis, such as quarterly, so you can communicate with your target audience in an expected pattern. Writing a training newsletter helps ensure that you keep your portfolio of courses fresh and relevant. It also offers a unique opportunity for your training organization to promote successes and drive audiences to your training programs. Writing your newsletter can reveal gaps in program development and spur you to update offerings.