Women are becoming entrepreneurs from home at an alarming rate, and are very successful at various enterprises. They are also leveraging their passions into millions and creating products that are totally community driven.
Angela Richardson, founder of Green Earth Goodness, a California based organic bath, body and home care products is one of those women who have departed their high paying jobs or corporate America to make a business from their homes. After a an unfortunate miscarriage in 2012, Angela’s focus shifted to reclaim the creative genius which was dormant for some time. Healthy living became her lifestyle which has morphed into her creating Green Earth Goodness . GEG sells products made with all natural and organic ingredients, pure essential oils, phtalate-free fragrances, aluminum-free, paraben-free, and sulfate-free.
Daedrian McNaughton: How did you discover GEG, and why have you become so passionate about it?
Angela Richardson: I discovered Green Earth Goodness through my need to become self-sufficient. I started out making soap for my family and friends because I realized as a stay-at-home wife I wanted to help cut our household expenses. Besides food, personal necessities were the 2nd highest expense in my household. I started reading the back of labels to see what was in the products I was using and realized that not only could I learn to make them but I wanted to make them as natural as I could. This way I was saving money and giving my family healthy alternatives. GEG started from this as I perfected my soap recipes and expanded the products I was making; I wanted to give consumers natural and organic products at affordable prices. I am passionate about GEG because I enjoy making products that other people love! I love when someone tells me that they love my products and that it helped clear up their skin issues or it made them feel more refreshed after using.
Daedrian McNaughton: Major brands are becoming more savvy about their customers and marketing strategies, they want to know about how their customers feel about their products. How do you think personal experiences have helped with your brand?
Angela Richardson: For me Green Earth Goodness is all about the customer and their experience with the products. A lot of the products I make, I make for the consumer because I listen when I go to the farmers markets and people make specific product requests. Tapping into what skin issues people have is so important. I have products that I make all of the time that I hold onto until it is perfected before I ever release it to the public. I want it to be right. I want it to be healthy and I want it to be most beneficial to the consumer.
Daedrian McNaughton: As a woman and a business owner, how can you direct other women who are venturing out into this world of entrepreneurial-ship?
Angela Richardson: My number one advice to women who want to start a business is this: BE YOURSELF. You have to be yourself no matter what. This can be hard because business no matter what it is can be competitive. Be yourself and that authenticity will carry you through. Be consistent. People love consistency. That includes branding. Let your packaging of the product be precise and consistent. Let your website, social media and anything you do be the same across the board. Have slight version if you must but let it always be recognizable as the brand. Never ever give up. Business is hard but giving up is harder. Always know in your heart the goal for your business and always keep that in mind even if no one else understands. Most likely they will not and that is okay. Keep the goal in mind!
For more information, visit http://www.greenearthgoodness.com.