Of course, this question was bound to come up sooner or later, but to think that in the foreseeable future email will become obsolete is just too hard to fathom. Email and its usefulness transcends any other current means of communication. Yes, there’s social media but email is truly the standard means of communication for millions of people.
Even in the early days of email the fact anyone could send a letter or a note virtually anywhere in the world and in near real time was way ahead of current technology of the time. The convenience factor of email alone is still the driving force behind its popularity. Fortunately, many email programs like Outlook have evolved along with the changes while adding useful features that make emailing second nature to most people.
From a marketing viewpoint, email is irreplaceable with regard to its broad reach and ability to create breathtaking yet effective email announcements that businesses send to their customer base to stay in touch and build relationships. As you know, email marketing has proven to be very effective since its inception all those years ago. Countless companies have come to depend on email and would find it difficult to begin using a replacement unless it proved to be more valuable as email is today.
Social media is here to stay as well as email, but this type of communication has a different reach and in some instances isn’t regarded as appropriate as email. This is subject to change in the future, but to convince businesses to switch from email will be difficult at best.
Security in email versus social media is an issue discussed today and currently, no one company has come forward with a viable solution. Of course, many ideas and techniques are talked about. The enormous task of securing social media against hacking and theft is at the top of everyone’s list but seemingly elusive for many at this point. Hardly a day goes by without hearing something on the news about another company suffering the effects of being hacked.
The Target debacle is proof of the seriousness of hacking and theft and how much it’s become a driving force in the development of much stronger protection against these threats. While social media sites are doing a much better job of protecting their users, hackers are becoming very sophisticated making the stakes much higher than anyone thought previously.
In my opinion, until reasonable and dependable protection against hacking and theft is in place within all of social media, email will continue to be the dominate force in electronic communication.