Affiliate Marketing is saturated with competition and difficult for a newbie to pick up from scratch. However, it’s definitely possible with persistence to create a successful marketing campaign. If your affiliate marketing campaign isn’t working, it may be due to one or more of the following reasons:
Your Website Does Not Present Any Value – In order to run successful affiliate ads and links on your website, it must present valuable content. The content should be related to what you are trying to sell. For example a finance blog could run an affiliate marketing program for an online stock broker. If your website is just simply promoting the product, why would people land on your website? If you are trying to promote the product directly, try coming off as a product review instead. People search for reviews before they buy, and they can easily click on your link if they are convinced by your review.
You Are Trying to Promote “Junk” Products or Services – Binary options, gambling sites, and trading software are very difficult to sell. Why? Because you are asking the customer to gamble his or her own money. If you look at the cost of acquisition per customer, you will notice that it is outstandingly high. This is because it is so difficult for these companies to acquire new customers. These companies may offer you a high commission for a new customer, but good luck getting a real customer at all. Promote products you understand and believe in.
Your Ads Don’t Open Up in New Tabs – This is a small but critical mistake. Most people will want to go back to Google and read product reviews before buying what you are selling. In other words, they want to make sure that the company you’re promoting is legitimate. Fair enough, let them. However, the second they go back to Google or any other website, you have already lost your referral. Why? Because when they come back later, they won’t be clicking on your referral link. Having the link open in a new tab allows them to keep it open and think about it without losing it.
You Are Promoting to Affiliate Marketers – Promoting an affiliate marketing program to affiliate marketers presents a huge problem. These would be customers don’t want to be customers. They just want to promote the product to other people. Therefore, you will get the sign up, but not much in the way of commission. You want to promote your affiliate programs to prospective customers, not other affiliate marketers.
Your Costs Are Too High – Don’t build a full fledged website solely for affiliate marketing, as this can be costly. Start with a free blog and expand if this is successful. Avoid paying to advertise unless you’ve proven that it works with small ad campaigns.
There’s Too Much Competition – Generally, the affiliate marketing world is saturated, meaning that a newbie will have a very difficult time establishing himself. Well established niche websites already get the bulk of internet traffic for your particular topic. In order to succeed, you will have to drive existing traffic to your website. If you already have an established website, then your chances of making profit are greater.
You’re Spamming People With Referral Links – Sorry, but going to other websites, message boards, and forums and pasting links simply does not work. Most people will not click on an unsolicited link, unless it is exactly what they were looking for. You may also get banned from posting again.
You’re Not Being Patient Enough – It takes time for your new website to get search engine traffic. It will also take time for the first customers to click on your referral links and / or banner ads. The stream of affiliates can be very inconsistent, and it may require a little extra patience.