The concept of floor graphics might have you imagining the insignia seen so prominently on the floor of the main entrance to the CIA. While that might be intimidating for some, the concept of floor graphics is still an idea that’s not used widely enough in brick and mortar stores. You could call it a very underutilized point of purchase tool that can be set up to attract attention to a nearby product you’re selling. However, you could also copy the CIA and use it as a welcoming tool by your entrance.
While the ideas are plentiful, you also need to think about how permanent you want to make a floor graphic. Plus, there’s a safety aspect to consider.
Using Your Logo at the Entrance
Like the CIA, using your logo can help your customers get a feel for what your business is all about if they’re visiting for the first time. By using a large scale floor graphic of your logo, you can allow the artwork of your logo to be more appreciated. And customers can scope out more details in your logo that may help interpret better the message you want to convey.
Along with that, having a bright colorful floor graphic by your entrance puts your customers into a stronger frame of mind for exploring your store. It’s here where you can use a floor graphic near an area where you have a point of purchase display.
Connecting a Floor Graphic with Point of Purchase Displays
While a point of purchase display should bring attention on its own, you can lead your customers to it with a floor graphic. As seen on Wide-Format Online, you can see examples of how a floor graphic complements a point of purchase area with some creative images. Even a 3D-like floor graphic giving the illusion of depth can bring a curiosity factor that guides your customers to a prominent section.
Along with the above, you can add floor graphics to help lead people through other prominent sections of your store. By using arrows and other colorful graphics, you can add some imaginative touches to your floor plan that kids will love as well as the adults.
Permanent and Temporary Graphics, Plus Safety
If you sell a product you intend to keep selling for the life of your business, a floor graphic may have to be permanent. But floor traffic will likely wear it out over time, and you’ll be better off replacing it every few years. A self-adhesive floor graphic is always safer so you can easily remove it permanently without damaging your floor.
Then there’s the safety aspect to floor graphics that you may not have thought of initially. Applying a non-slip film over your graphic is going to be essential to avoid anyone slipping and falling. The last thing you want is to present a fun atmosphere with floor graphics and then deal with a lawsuit from someone slipping on one.
Another excellent aspect to floor graphics is they can even take the place of a point of purchase display and save you money in the process. You’ll be adding something non-typical to your store while bringing a wow factor any overly conventional store needs.