Everything can be found on the internet. Information, videos, news–you name it, it is probably accessible somewhere online. What’s more is that more often than not, this content can be accessed free of charge. We take that for granted in our tech savvy culture yet this was not always the case. The internet used to have gatekeepers to premium content. No reputable news site would give you news unless you were a paid subscriber. Music and movies were unavailable or in limited supply, and had a price tag. And any information worth reading about had to be paid for. Obviously you need to understand where the providers are coming from though, they are spending time and resources to provide that information and thus need some compensation for themselves. This offers quite the dilehmma however as internet browsers are very stingy. The solution has come through advertisements.
Advertisements are an interesting concept as it allows the viewers to access the content for free and makes sure the creators get compensated. The advertisement company gets benefited as well since even though they are paying money to the creators, they receive awareness of their product or service. Overall it is a win-win for all parties involved, however as the consumer we don’t see it that way.
Consider a music video that you access on YouTube. Likely there will be an advertisement of some sort beforehand. This is a nuisance as you probably want to get to your video but it is better than having to pay money for the video or not being able to watch it at all! And if that still isn’t to your liking then you can feel free to purchase a premium membership for the ability to skip ads altogether. Advertisements have such a negative connotation in the online world but instead of burdening us, they give us the freedom to access everything the internet has to offer.