Video content on digital signage is becoming increasingly important in businesses, even though the technology of digital signs still seems to wow people. But many different retail chains now have digital signage either outside or inside the store that promote various products. What people don’t see is the sometimes inconvenience of changing the digital content in order to keep it relevant. This can take some extra time unless the store was able to invest extra money in a wireless or cloud-based system. There’s also the expense of the digital monitors themselves when stores sometimes need large ones in order to make their promotional videos noticeable.
So far, independent tech companies have been providing digital signage monitors and content rather than a household company name. Nobody would have thought Google would step into the fray without perhaps meddling too much. Regardless, when Intel announced they’d be doing a partnership with Google to create a digital signage market, wild speculation was likely rampant on where it was going to lead.
It turns out that Google may end up helping businesses save money as much as they already have. At the same time, they’ll also help themselves while nurturing a particular tech product they’re trying to push.
ChromeBooks as New In-Store Digital Signs?
With Google trying to get people interested in their ChromeBook laptops, there seems to be a plan underway to turn those laptops into the next digital signage solution. And when you think about that, it’s truly an ingenious idea for stores needing to save money on buying digital monitors.
The idea behind this goes beyond just saving retail stores money. It’s also going to make controlling digital content much easier coming from a laptop. Many stores want the ability to tweak digital content when something relevant comes up at the last second. With prerecorded content, it can quickly look embarrassingly outdated if something in the news comes up that should reflect a change.
Using flat-screened ChromeBook laptops as digital monitors in stores, there’s an instant ability to update information from a central server. Technicians don’t have to come out and work on the monitor to upload content or fix any technical errors.
The point of it all seems to be in Google bringing costs down so more stores can start using digital signage as effective marketing tools. Those that haven’t used digital signage yet are missing out on a convenient way to do in-store marketing without having to pay for TV commercials or print ads. It can help lead people to products they perhaps weren’t initially planning to buy when entering the building.
While Google may help make the digital signage industry prosper, they ultimately won’t help on the details of the content. That’s going to be up to you in providing content connecting with your customer base. If it’s good, it doesn’t have to be showcased on a massive 80-inch screen to gather any attention from passers-by.