In the world of rap music these days it appears that Jay Z is the King. From music to sports to business he appears to have his hand in everything. In addition, he is married to the undisputed queen of hip hop Beyonce. The duo are a force to be reckoned with and seem to be unstoppable when it comes to success. Jay Z has definitely found the “blueprint” for success. However it appears that his star is about to be eclipsed.
Dr. Dre aka Andre Young is both a rapper and producer who has discovered and developed such acts as Snoop Dogg, Eminem, 50 Cent, and Kendrick Lamar. Their massive success owes no small debt to Dr. Dre’s uncanny ear for beats that make you want to lower the windows in your car, tilt your seat back and turn up the volume. In addition Dr. Dre has also been a successful rapper in his own right with the massive hit album The Chronic and it’s followup 2001. Both albums featured Dre’s trademark slow heavy beats and confident flow.
While he is a considerable force as both a rapper and a producer it isn’t his rapping or producing that is leading him past Jay Z to be crowned as the King of Hip Hop. It is his other business Beats Music which he created with legendary producer Jimmy Iovine. Together their line of high quality headphones that mimic the feel a producer gets in the studio have become the gold standard in the market. Not only are customers willing to pay upwards of $300 per pair they have become a status symbol of sorts, the Air Jordan’s of the music world. In addition Beats has launched a successful music streaming service that has over two hundred thousand subscribers and is a direct competitor for Apple’s itunes. Now news has just broken that Apple is going to purchase Beats for 3.2 billion dollars. If this happened it would make Dr. Dre the richest man in Hip Hop by far.
Determining who is more important to hip hop Dr. Dre or Jay Z is more than just West Coast vs East Coast. It is more complex than album sales and hit singles. Jay Z has been called the Frank Sinatra of hip hop since he is usually the coolest guy in the room. If that is true then that would make Dr. Dre the Warren Buffett of hip hop, the richest man in the room. While Jay Z may be a more popular media presence Dr. Dre is getting the last laugh, all the way to the bank.