Year on year, Apple have brought out new iPhones, computers, iPads, and all that kind of thing. But aren’t people getting bored of this kind of thing? Why do we still enjoy it?
For example, we get the iPhone 5, the iPhone 5S and iPhone 5C. To the non-tech savvy, all that will mean is there are three phones, which let’s be honest, aren’t too much different from each other. My mum had no idea, apart from the change in price, what the difference between the 5S and 5C were. Especially between the 5 and 5S, there are very few, if any, cosmetic changes – it’s all under the screen. Each year, they may double the speed of the processor, try and enhance the battery life, and some other small changes like that. So, let’s be honest, in the last two years, not that much has noticeably changed. But still, people have been queuing outside phone shops, and online shops sold out almost instantly, which could tell us that it isn’t so much the product, but the branding!
And let’s be honest, the iPad is not the most functional of tablets by any means – if you want a fully functioning tablet which can use java and run actual PC games, why not buy a Windows tablet. And if you want it for the games and such, why not buy an iPhone. (Yes, the screen is bigger!) Again, I believe this, although not entirely, is partly down to Apple’s branding.
I am being a massive hypocrite hear, as at the moment I am typing this using Pages on my MacBookPro, with my iPad next to my using the internet, and my iPhone plugged in charging, with my APPLE magic mouse sitting next to me. The only tech I have which isn’t apple, is because Apple don’t supply printers, and because the difference in price between an Apple display and an Asus display is massive.
Recently, my screen on my old MacBookPro broke, so I took it into Apple. It was of course out of warranty, and to fix it, I would have to replace my hard drive – £150. Not only that, the logic board was broken – £250.
So in total, £400 to fix, £999 for the most basic new MacBookPro, or sensibly, I could’ve gone for a Windows laptop. But no, I decided for my text two (very early) Christmas presents from my parents, and some of my own money, I opted for a 13in MacBookPro with an i5 processor and 512GB Flash storage. £1499. I could’ve gone to PC world and found a PC for half that price, probably twice the price, so why on earth did I buy a mac? It also has no disc drive, which is an extra £60.
So, again, I ask the question, why do people stick with Apple. They hugely overprice all their items, they charge astronomical prices for repairs, they won’t negotiate on any of their prices – it’s often worth shopping around, Tesco and like usually have around £50 off – and often, the software we want to use, only runs on PC!
Of course, their branding is amazing, I’m at school, and you can go around the classroom, and probably 9/10 people will be using an Apple device. This may be stereotypical of a public school, but still, if Apple products weren’t any good, why would people have them, and why would we be so hooked?
The touch, the looks and the feel: This may sound a little weird, and it is, but it’s also true! Who doesn’t have a shiny new mac, or any Apple device, and just stroke the smooth metal body of it – if you haven’t, do it now, and then you’ll see, how nice it is. Not only that, they look beautiful, and when you are tapping away at the keys as I usually do into the early hours of the morning, the sounds of them is amazing. But, before you may think I’m a creep, I’ll move on! The operating system: Whether on Mac, using OS X, or on mobile device, using iOS, the OS is designed to make your life easier. And it doesn’t disappoint. For OS X, everything you need day to day is either on your desktop or your dock, I rarely go into folders, thanks to Spotlight. The majority of the applications are extremely self-explanatory, and not only that, but the free setup and intro at the Apple Store, if you buy through them definitely helps. You never feel that anything on the screen is cramped, the clarity of the display complements this, and everything is just there. This is further enhanced by the use of spaces. On the iOS front, you have your most important icons on the bottom and then usually on the first (and second) page! There aren’t many customisable settings, and it just works! And everything seamlessly integrates – my calendar updates instantly on my iPhone and iPad, providing there’s internet. The future: At the moment, there are still a lot of PC’s around, still, my school is only just rolling out Apple laptops and desktops. But not for long! Soon, you won’t be able to see a PC unless you go to PC world. As Apple is coming bigger and bigger and right in everyone’s faces, more and more institutions and businesses are converting to Apple. This means that a lot of places feel like they need to move to Apple. My school is no longer replacing PCs with PCs, but instead placing Apple desktops as and when. Also, at the moment, you could say that there are some programs, especially network and server programs, which don’t work on Apple. But that’s where things are changing – as more and more are moving to Apple, developers are recognizing this, and you will actually find that a lot of developers will primarily release to Apple now!