Ah, the dreaded bad review that no author wants to face, much less read, but here you are staring at the black typed text on the computer screen and reading the horrible words. Whether it’s your first bad review or you’ve had more than you care to admit, receiving one is never easy or fun.
You blood instantly boils, you start seeing red, and all you want to do is throw your computer across the room. While it’s okay to vent to friends and family, eat a bunch of chocolate, take a hot bath, or indulge in a glass, or several, of wine, there are certain things you shouldn’t do.
DO NOT RESPOND
As hard as it might be, do not respond to the review. Don’t email or call the reviewer, don’t comment on the review blog, don’t respond to the review on Amazon, just don’t respond at all. Unfortunately, because of the anonymity of the internet, readers have been known to not only be overly harsh, but try to bate authors into responding so they can get into some argument war. Opening the line of communication, even if it’s to wish them well on their next reading endeavor is a big no-no.
DO NOT STALK
With the help of Facebook and Twitter, finding people all over the world without using a private investigator is relatively easy these days. And, with social media, it’s now easier than ever to hunt down the person who has given you a bad review. Do not find them on Facebook, do not find them on Twitter, and most certainly, do not contact them on either social media sites.
DO NOT BASH THEM BY NAME PUBLICLY
Naming the person on your personal or author Facebook page, Twitter Page, or even your blog is another big no-no. You never want to name the person, drag their name through the mud, or create any cause for a friend or family member to contact them either.