In this brave new digital world, getting noticed as an artist isn’t easy. So many new voices emerge daily. How do you make your own voice stand out in the crowd? And which publication path should you choose as a musician or author? Traditional, self, indie, or some amalgamation of the three? So many choices.
When the path to publication is paved with hard lessons learned through trial and error, it’s nice to find a straightforward resource for creatives. Have you heard of Noisetrade?
Noisetrade (for creators and lovers of music and books) allows content creators the ability to give their art away in exchange for email addresses and postal codes. Consumers are encouraged to tip artists and share the art they’ve found through social media. This information gives the musician/author a way to promote upcoming releases and target fans geographically for concerts/book signings.
I believe most artists want their fan bases to grow organically through word of mouth. After all, a friend’s suggestion carries far more weight than a random advertisement. Noisetrade allows an easy way for fans to get the word out about their favorite new music and books. Through tweets, shares, and likes, artists gain more exposure.
How does it work?
For musicians and authors :
- No fee is required to register. Artists simply sign-up and upload music/books/audiobooks. Noisetrade keeps 20% of tips to cover operational costs. That’s the short version.
- Notable musical artists who have used Noisetrade in some capacity include The Civil Wars, The Lumineers, Hanson, Fun., and more.
- Notable authors who have used Noisetrade include Dave Ramsey, Donald Miller, Guy Kawasaki, and more.
Who Started Noisetrade?
Noisetrade began shortly after the web-based success of musician Derek Webb (one of Noisetrade’s founders). He decided to give away one of his albums online. He only asked for an email address and postal code in return for his music. His results (80,000 downloads in three months) prompted the beginning of Noisetrade in 2006.
Having looked into the self-publishing process myself, I’m seriously considering Noisetrade as a possible option for two of my projects still in the editing stage. I don’t see how I can go wrong when my platform needs growth.
As for the music side of Noisetrade, my son recently uploaded his first five song sampler. The process has been seamless and encouraging. He has plans to use the website for future projects as well.
Any organization that considers the artist as much as Noisetrade is worthy of consideration. It’s a tough market out there in this instant information age. When you find a helping hand, it’s best to reach out and take it.