If you’re considering using article marketing to monetize your website, simply creating content isn’t enough. Certain steps are required to make your content work for you instead of languishing on the Internet and never read by anyone.
Keywords. It seems this can’t be stressed enough. Regardless of what you may have read on the Internet or elsewhere, keywords are now and always will be key to finding your content on the Internet. The idea is to use them effectively or they can hurt you, too. The articles you write must include relevant keywords that fit nicely in the content without becoming obvious. By this I mean, don’t overuse these little gems. Instead, use them sparingly and only when necessary to make the content make better sense.
Submit your best stuff only. There are plenty of content submission sites on the Internet. This can be good and bad at the same time. It’s great to have a place to submit your articles to. But, if not done properly it becomes a waste of time. This is where some research is called for. Is the site you’re submitting to well known? If not, move on. Check out the reviews for the site. You will often read bad comments for a variety of reasons, but the good comments usually contain helpful information that will help in your decision. Once you’re satisfied you’ve found a good site, submit to them only your best content. Don’t ever submit an article just to have it published. What good is it if no one reads it? Just your best stuff, always.
Don’t be bashful when submitting. If you know your articles are top notch, don’t stop with one or two. Instead, keep writing your great content and keep submitting. More quality means more readers, which means more exposure for you. It’s all good, especially in the long run.
Another word about quality. Just as the proper use of keywords cannot be stressed enough, nor can the quality of your writing be compromised by bad grammar or punctuation. Even the absolute best content will be severely degraded if it’s loaded with bad grammar, spelling mistakes or poor punctuation. If you’re lacking in these areas, make it a habit to check these critical areas in your article until you’re sure it’s perfect and something you can be proud of. Your readers will appreciate it, too.
Don’t forget to link back to your website. Include in all of your articles at least one link back to your website so your readers will have a place to find further information. The best link for an article is an inline link. It’s a link that ideally will be a keyword as the anchor text (the word you click on) and guides the reader back to your site for more information or to make a purchase. If your article is more than about 400 words, a second link using a different keyword would be appropriate
As long as you provide your readers with original, fresh and relevant information and it serves to fill a need or answer a question, your article has done its job. Continue to write compelling and engaging content and you will eventually earn the readership you deserve. This translates into revenue from your website.