When it comes to building great landing pages, there are some things you need to avoid. All landing pages set out to accomplish one thing and that is to persuade a visitor to take action. This could be signing up for a newsletter, purchasing a product, downloading something, or anything similar. If your landing page isn’t convincing, you will lose those visitors. Take a look at the five things you should avoid if you want to build a great landing page.
It is important that you avoid Flash on landing pages. Although it can give your page a cool look, it will take from the visitor seeing what you have to offer. You want them to zone in on what you are offering and not some cool looking Flash.
Avoid Using Popups
Popups are quite annoying and most people will simply click the X to close them. Many people have popup software installed on their browsers, so they won’t see the popups anyway. So, avoid popups at all cost.
Avoid Using Your Site’s Theme
You don’t want to use the theme that your main site uses. You want the landing page to have a different theme in order to stand out from your site.
Avoid Long Forms
You want to keep the forms as short as possible on your landing page. No one wants to sit there for 30 minutes trying to fill a long form out. The shorter the form, the more likely your visitors will take action.
Avoid Bright Backgrounds & Text
Don’t use bright backgrounds or text. Yes, you want to grab their attention, but you don’t want to blind them or give them a headache. Using text that is hard to read will make people scurry for the X on their browser. Keep the text readable and the background subtle.
Keep these five things in mind when building your landing page and you should come up with a really good landing page. Be sure to focus on what you are trying to sell, or give the visitor. Don’t get off track. Stick to the point!