We’ve made a gradual but definitive paradigm shift on how trade is conducted today. Companies and customers alike are more tech savvy and by extension, more technology dependent while trading. Business establishments have made giant strides using the technological progress made in the marketing research arena, having introduced new and innovative approaches of survey engagement to include the capability to capture data feedback via a multitude of online touchpoints, such as the Internet, ubiquitous social media sources and mobile technology.
Loyalty programs use comprehensive analytical software that can track and categorize customers based on their frequency, type and money spent on each purchase. These programs create business leads by rewarding their existing clientele for referring friends via all the technological resources available and used today. Data integration techniques also help develop relevant content to be published on the business’ website and blogged using their social media channels to drive customers and additional business back to their websites. Customer Relationship Management (CRM) initially believed to be a failure due to its over dependence on technology is now making a comeback with a more definitive focus and corporate involvement, using a cross-functional perspective. The versatility with which pre-paid or store valued cards Gift Cards are used by businesses prove that the usage of this technology is not only innovative but also effective.
Surveys, Loyalty programs, CRM’s, Gift Cards are just some and by no means an exhaustive list of how technology is used to develop business today. In summary, it is undeniable that the use technology not only drives customers towards your business, but the effective use of the data to remind the customer that they are not forgotten creates the imperative ” personal touch” is what invites them to be loyal.