Failing to provide a good website user experience for mobile phone users may seriously harm your business. Smart phones and tablets are becoming the main way of accessing information online, the latest research shows. A Google study found that “Mobile-friendly sites turns visitors into customers” and 79% of people who are unable to find what they want on a mobile site will leave and search for a competitors site instead. So, in order to help you turn mobile users into customers we’ve compiled a list of 5 mobile website turn-offs.
Turn off no. 1: Cluttered design
A website which is cluttered and complicated to navigate is sure to lose mobile customers. Prioritise website simplicity instead. Find out what people visiting a mobile phone website will actually see when they access your website. It’s important to bring together quality content, strong images and powerful organisation. The best mobile sites look both sleek and clean.
Turn off no. 2: Text-heavy design
A large block of text looks unsightly on a mobile device. Strip text away so that you impart only the most essential information and combine this with powerful visuals. The trend is towards creating richer content experiences. Integrating simple text with pictures, video, and interactive functionality will set you ahead of competitors. The biggest social media spheres Pinterest, Facebook and Twitter are increasing the prominence of visual media into their platforms. Your website design needs to take on board these changes.
Turn off no. 3: Bespoke Mobile Sites
Mobile versions of websites are history. It’s just not enough to detect devices and switch users these days. Why would you want the headache of updating various different versions of a site for mobile devices anyway? Websites which adapt and respond to various devices are the way forward. Google has been encouraging responsive design to improve the SEO for websites since last year. Responsive design means that your site will scale for any type of screen size whether it’s a desktop or mobile browser.
Turn off no. 4: Hidden call-to-actions
If your website doesn’t make it easy for customers make a reservation, book an appointment or complete a transaction, don’t expect great business results. Mobile users are much less likely to browse through websites. They like to make decisions quickly. Therefore, make buying actions as user-friendly and simple as possible.
Turn off no. 5. Assuming you understand your mobile customers
Don’t assume that your customers have iPhone or Android phone or tablet devices. Big Fork who specialise in web design in Norwich recommend using analytics in order to research which devices your target audience are actually using. Also consider how your customers use their phone or whether they have a reliable internet connection. This may help with design decision if for instance your customers need to fill in forms on their mobile devices. It’s helpful to base your design decisions on the theory that people are increasingly using their phones for the same tasks as they do on desktop. But it’s necessary to do the research. Understanding your target audience and learning what works best for them will help your business to stay ahead.