Social media has created an outlet for promotion that is integral in today’s fast-moving world. Local churches and ministries can tap into the social media giant Facebook to promote events and their ministry activities. If you are trying to get started with such promotion, you might feel a little overwhelmed. Here are a few tips to help you get started.
Should You Set Up a Page or Start a Group?
One question that may be asked is should you set up a Facebook page or a Facebook group for your church or ministry? Each has its own benefits and drawbacks, but for a church or a ministry, a page may be the best choice.
Why? A group requires someone to ask to join, or to be added (sometimes without their knowledge or permission). Because the purpose of your church or ministry on Facebook is to get your message out there, you are more likely to attract followers with a page. A page can be “Liked” and followed by anyone, without any requirements to request or approve membership.
To create a Facebook page, log into your personal account then look for your landing sidebar (currently it is on the left hand side). You will see a heading entitled “Pages.” Click on it and you will see on the right the words “Create a Page” highlighted in blue. Click that and Facebook will walk you through the rest.
Provide Up-to-Date Information
It is very important that you provide up-to-date information on your Facebook page. People who are new to your area and searching for a church or looking for a specific type of ministry will be wanting information about how to contact your church or ministry, where you are located, and what types of services and activities you offer along with service times. Make sure this information is updated regularly.
Interaction is the key to successful Facebook pages. Post often on your page — even if it’s a simple “How is everybody doing?” Respond to posted comments and questions. Remember, your church or ministry’s presence on Facebook is about sharing information but also building relationships with people who may visit your church or have need of your ministry.
Your Facebook Presence Reflects Your Message
When we sit behind a computer, it’s easy to forget that on the Internet, we are interacting with real people. We often post things that we would not say in public. Remember that your Facebook presence reflects your message. For a church or a ministry, that is especially important to remember. You want your Facebook page to be an accurate reflection of what your church or ministry stands for, so be conscious and vigilant of what you choose to share.