Increasing awareness about your after school program is a great way to increase your enrollment. You first need a high-quality program that has a good reputation. If the quality is there, you’re ready for some marketing techniques to spread the word about your program.
Get your current parents to spread the word for you. If you provide quality care and keep their kids engaged, the parents will likely share information about the program for you. If they don’t, ask them to. Mention that you have some openings and would love to have them share information with other families in the school.
The teachers in the school offer another potential referral source for new students in the after school program. Share information about the program with the teachers. They may know a child who could benefit from the after school program. You might also schedule a time when you can talk to the classes about your program. If the kids are excited by what they hear, they might ask their parents if they can go.
Create some marketing materials so you can easily share information about your program with families. Create a brochure or flyer to send home with all of the kids in the school. Some of the parents may not be aware of the program.
Invite potential families into the after school program with an open house. They can see the environment and get a taste of some of the activities that you offer through your program. Set up normal activities that you might do with the kids. Make yourself available for questions. Have plenty of enrollment forms on hand so parents can sign their kids up for the program if they want to.
Connect With Community
You can also reach out to the greater community to help promote the program. Connect with local businesses and business leaders to make the program more visible within the community.