Hairstylists have a gift for connecting with clients, but that doesn’t always guarantee you’ll get repeat customers. Actively working to keep your clients satisfied is crucial to keeping them coming back and referring new clients.
Provide Top-Notch Service
If you don’t want to lose your clients to another stylist, treat them better than any other stylist would. Customers want to feel special. They want consistency in service. They want a stylist who listens but also provides suggests and expert advice.
It’s not just quality of the cut or color that keeps customers coming back. It’s a comfortable, inviting environment. It’s getting in on top, not waiting half an hour because your schedule got off track. Sometimes you can’t avoid running over, but you’re consistently making your customers wait, they’ll get tired of it very quickly. Rethink your scheduling approach if it’s a consistent problem.
Have a client that keeps coming back and refers all of her friends to you? Don’t let her slip through your fingers. Reward her to show you truly appreciate the business. A common option is a discount on future services or products. It doesn’t cost you much, but to the client it’s a special treat. Even if your top clients don’t refer new business to you, thank them so they know you care about them.
Make a Connection
Most hairstylists are naturally good at small talk and connecting with people. Those socializing skills come in handy when you want to build a loyal client base. Get to know your clients beyond the chair. Share about yourself as well. If your clients are personally invested in you, they are more likely to stick around.
But don’t think that connection will override other areas. Even if a client considers you a friend, she may not stick around forever if your services is questionable. When you look at the total package, you are better able to grow a client base that sticks with you long term.