Fox Studios has been in direct competition with Marvel Studios over the production of super hero movies. Marvel sold the rights to the X-Men to Fox over a decade ago before the company created a studio. Marvel is making movies focused around the characters of the Avengers and Fox continues to produce the X-Men franchise.
Fox is likely looking to expand the franchise into some new areas. There has been a great deal of speculation about what direction the studio might go. There has been talk of individual character films and perhaps some new teams of mutants that might come into focus. The problem is that Fox is limited to X-Men centered characters. One team that should be highly considered for one of these expansion films is the X-Men ally, the Starjammers.
The Starjammers are in essence a group of space pirates who are fighting for the freedom of their home against the corrupt Shi’Ar Empire. The film development could be a cross between Star Wars and the Avengers. The concept would be similar to the upcoming Guardians of the Galaxy but would tie in with the X-Men.
1. Direct Competition
Marvel is releasing a science fiction super hero film with the Guardians of the Galaxy. Fox would be able to compete with the Marvel space opera empire head on. The studio would be able to have something that would feel similar to the Guardians movie. In addition, an independent studio is working on Dreadstar, a sci-fi comic from the Marvel spinoff company Epic.
2. Tap New Genre
The genre would be something new for the Fox Studio and might be a bit of a risk. However, if the Guardians of the Galaxy is a big box office hit and it looks like it will be, it would take some of the risk out. Fox could create the space opera that would crossover a variety of characters and tap the new superhero space adventure genre.
3. Expand for Future Growth
The X-Men franchise is going to need some expansion with Marvel and Warner Brothers cranking out two to three superhero movies per year. The potential of the Starjammers is one that could grow into its own franchise. The problem with individual character driven movies is the fact that they do not do well for Fox.
Whatever move Fox Studios makes, they need to start making it soon because the competition is only going to increase. Staying with only the X-Men is going to only produce a few movies over a few years.
The next X-Men movie is set for May 2016 and Marvel will be releasing at least four movies between now and then. If Fox does not increase their franchise, they may be standing still in the battle between Marvel and Warner Brothers.