Marvel announced the trademark work for several new movie franchises to prepare for future films. There are some names that were familiar but one of the names not so familiar was a team of superheroes called Alpha Flight. Alpha Flight is well known to Marvel comic fans as the Canadian version of the X-Men. Why would Marvel want to develop such a franchise?
1. Limits Fox expansion
One instrumental reason that Marvel trademarks Alpha Flight is to begin limiting the expansion of the X-Men franchise by Fox Studios. Marvel sold the rights to the X-Men in the late 90’s for them to develop movies based on the heroes. The agreement was made well in advance of Marvel developing its own studio and developing its own motion picture empire. The reality is that the move could purely be to limit Fox and its future potential.
2. Capitalizes on X-Men popularity
Marvel Studios cannot use any of the X-Men or related characters due to an infringement of the copyright agreement. Marvel sees the immense popularity of the X-Men and desires to tap that potential for their own. The problem is that they cannot use the characters related to the X-Men.
Marvel can tap the popularity of the X-Men by creating an Alpha Flight spin off. What is the connection? Alpha Flight made its first appearances in the pages of the X-Men. Alpha Flight is based out of Canada and is connected to the Canadian government. The Canadian government was also responsible in part for the Weapon X program that produced Wolverine. Members of Alpha Flight pursued Wolverine to bring him back to Canada. These connections allow for Marvel fans to get a taste of the X-Men through Marvel’s own studio.
3. Taps the Avengers potential
Marvel is able to tap another team of superheroes for the studio. The studio already has a massive success with the Avengers. The Guardians of the Galaxy looks to be hugely successful later in the summer. Combine these factors with the success of other studios with superhero teams and more superhero teams being developed. It makes sense to strike again with another team.
Marvel has incredible potential with an ongoing series of films with the Avengers. The same might be said of the Guardians of the Galaxy. Adding Alpha Flight to the mix allows for continued flexibility and creativity to combat some of the other rising superhero franchises.