#1 Narrow the focus of your Homepage
- Eliminate clutter; make your homepage easy on the eyes by removing any distractors, such as multicolored backgrounds and quotes. Remember that you are here to sell a product; that should be your primary focus.
- Keep it simple and focus on one product at a time, when possible.
- Use the space you eliminated to tell more about your product, include specifics.
#2 Build trust and credibility before you try to make the sale
*I read in a Forbes magazine article, “In at least 70 percent of conversations where we want to sway others, we are inclined to bring up our product or need without first showing how or why it would interest the potential buyer or supporter.” Here’s how to avoid that:
- In the real world, a customer walks into your store tells you what they need and why they need it. In an online store, you need to describe the problem, gain their trust, and then sell them the fix/product.
- One of the best ways to accomplish this is to let your current customers build your credibility and sell your product. Use emails or comments from your customers, but be selective – a testimonial of how a customer’s problem was solved by your product is much better than the one that says, “This product was great!”
- Don’t just give them lengthy paragraphs about your product and what it does, most won’t read it all and some will get bored before they ever reach the “sales pitch.” Use Bold or Italicized scripts occasionally to highlight important points. Or use bulleted scripts as I did here.
- Now, close the deal. Don’t be too cliché, but use free products, like socks with shoes, ties with shirts, free batteries or free shipping to help them decide on your product.
- Don’t let them get away without offering a discount, attach a hover device to the exit button. When they click on the exit button an offer for a discount pops up. I have been swayed many times by this device. If your profit margin is small you may need to build the discount into the price.
* You can read the whole article here: http://www.forbes.com/sites/kareanderson/2012/12/27/7-ways-to-sway-others-to-take-action/
#3 Follow-up, Follow-up, and then Follow-up again
- Install a simple hover ad on your home page that allows visitors to sign-up for emails and promotions. This has nothing to do with getting them to register, or provide payment information, simply get their email.
- For those that bought, send an automated thank you note. Then, three days later send a SHORT satisfaction survey. Two or three questions that can be answered yes or no: Did you receive everything you ordered? Were you satisfied with the product and delivery? Would you recommend us to friends? If they click yes on this, you should provide a space for a recommendation comment.
- For those that didn’t buy, send an automated note to say thanks for visiting. Again a short survey with two or three questions. What brought you to our site? What did you like about our products? What can we do to win your business?
Use these three tips to increase sales and build a database of repeat customers!