For the last 15 years, I’ve seen few movies in a movie theater. I don’t have anything against movie theaters or the industry, I just haven’t had much motivation to do so. When I was younger, I went to a movie at least once a week, sometimes two or more movies at the same time. I’ve even lined up to see a hot movie at midnight. I also went to drive-in movies. Now, I see a movie in a theater once or twice a year.
One of the deterrents for me seeing a movie in a theater is the value. In the past, there were discounts or specials where you can see a movie or two for a dollar. Even at full price, the cost of seeing a movie, including the food, was still affordable for an entire family. Though there are features, nowadays, such as 3-D and IMAX, that make the movie more enjoyable, the cost is still too high for a weekly visit.
Another issue for me is that most theaters don’t let you bring in your own food. That makes it hard for someone with sensitivities, or on a diet. Plus, the cost was prohibitive. There was one theater chain that I found which would let people bring in outside food. I think if more of them did that, or offered healthier options and an affordable price, it might make it more attractive for people like me to return.
I’ve found it more comfortable and easier to watch a movie at home. I can stop it whenever I want and position everyone in the room so that they all get a great view and are comfortable. I don’t have to worry about people talking on cell phones and missing part of the movie. It is also much more affordable and I can eat any type of food I want. Recently, I got a wide-screen, high-definition TV to make viewing movies at home better. Sometimes I have to wait before I see the latest movie as most of them aren’t released on DVD until the movie has had a good run in the theater.
If movie theaters were to make it easier and more affordable for the average person to see a movie, they may see a return of the weekly movie-goer. But, with the increased availability of and affordable cost of home theater systems, it’s hard to say.