For the most part, real estate agents are upstanding citizens of the community and hard working professionals. However, not all real estate agents are angels of the morning. Frankly, there are some who are plain out rotten. This is probably why 20 percent of real estate agents in any market end up winning most of the business. But how do you know when you picked the bad apple? And how do you avoid hiring a rotten real estate agent? Here are a few tips to help you become a more discerning client, so that you can avoid the hassle of having a rotten Realtor.
#1: The Rotten Realtor Trolls
Have you ever been to Zillow or Trulia and seen the questions section? If you haven’t, it’s an awful lot like watching a bunch of sharks attacking a guppy. A consumer goes there, asks a question, only to be inundated with a million replies from local agents about how wonderful, great and professional they are, and why said consumer should choose them. Or, even worse, they paid money to be a “Featured Agent”. This is not something agents earn, by the way, it’s something these websites rope them into buying in the hopes of making their phone ring. Avoid all of these.
What Great Agents Do: Instead of posting about them, great agents answer these posts with custom created content like blogs, infographics and video that are designed to answer consumer questions, not engage in shameless self-promotion.
#2: The Rotten Realtor is Disorganized
Rotten Realtors can’t get it together, at any time. They can’t find emails, their car is an atrocious mess. They disrespect clients sitting in front of them by constantly answering phone calls and emails. These are agents who let many things fall through the cracks and make a plethora of constant mistakes.
Great Agents, However: Are organized and use tools like Microsoft Outlook, Evernote and Door Steps to help clients with seamless communication with them and with all of the other ancillary arms of the real estate business (i.e. loan officers and title companies). Their car is presentable and they don’t answer their phone or texts when with a client.
#3: The Rotten Realtor has almost Zero Online Presence
Rotten Realtors have a half way put together website, very little organic Google ranking, no content and no social media activity – even if they have a little bit of a social media presence.
Great Agents: Have a great website (and update it regularly), a solid organic Google ranking and online reputation, a massive social media following and have been published in national or real estate publications, discussing their craft – all in the interest of educating the public, not promoting themselves.
Avoid relationships with rotten Realtors. They will cost you every time.
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