Are you a new business in an area and trying to establish a customer base? Do you have a product or service that can be utilized by most of the residents in a community? Do you want a low cost way to inform people in specific zip code of your location and the deals you offer? You may want to experience the benefits of the United States Postal Service (USPS) program called Every Door Direct Mail (EDDM)
According to an article from the National Federation of Independent Businesses, “Now you can reach every home, every address, every time – without the need for names or addresses. Using carrier routes, instead of street addresses, a Postal carrier delivers your mailing to every mailbox along with the day’s mail.”
This program is designed to insure that marketing materials from a restaurant, grocery store and more are received by every home and address within a specified area each time it’s used.
There is no need to buy lists and print a designated name or address on each piece of mail. Any specific neighborhood within a zip code can be targeted. This means every active address in the designated area will receive the printed materials. It’s a great way to keep established customers informed and reach out to potential customers in new areas.
Target Specific Areas
EDDM enables companies to target specific areas and even select a particular delivery route as well as mailing drop off dates. Simply by using a computer, a marketer can have the mailing set as long as 30 days before the date of the mailing. This program permits approximately 5,000 pieces of material to be mailed every day in each of the designated zip codes. This provides a business the opportunity to cover entire neighborhoods with information.
EDDM is fast and effective and produces great results. This program has been designed to accommodate businesses that have large mailings and utilize a mailing permit. The mailing must be taken to the section of the post office designed for bulk mail called the Business Mail Entry Unit (BMEU) for processing.
Every Door Direct Mail has been effectively used to inform customers of a new store in their area, promotional events, special sales and more. It can easily be used to send consumers everything from coupons to new product announcements, menus, event invitations as well as any other type of promotional material.
Create Unique Mailings
When a marketer has determined the target location, they can then work with their agency to create their specific mailing pieces. There are specifications that need to be followed. Be sure review the USPS Direct Mail Mailing Guidelines for Every Door Direct Mail.