Everything started on May 2nd, when Masih Alinejad posted on her Facebook page a picture of herself wearing no veil, with the hashtag #آزادییواشکی, which means stealth-freedom. Masih is an Iranian journalist who is living in exile in United Kingdom and is currently working on the popular satirical show OnTen. She explained that when she was still in Iran, she used to remove her veil in forest, countryside and all kind of quiet and peaceful places. She was always wondering how many women were doing the same things and it seems it can be a lot of women.
Very quickly, a Facebook page was indeed created and quickly got more than 80,000 fans. Women in Iran started posting pictures of themselves, knowing that they can be arrested or sent to jail if a policeman see them without veil in the street. Even if the new president Hassan Rohani asked, last June 2013 after his election, more tolerance on hijab, the police is still checking women in the street. These pictures are really a sign of protest since one can see them, removing their veil in front of an historic monument, or a panel saying “Wear Hijab”, at the beach, on a camel and even with family. Each picture is indeed about a woman who put her veil in another place that her head and hair. Furthermore, it is not rare that these women are supported by some male members of their family who are holding a text or commented the picture posted. The pictures are also often accompanied by criticism against the government, its corruption and the lack of political freedom in the country.
However, some conservative people, mainly men, organized a demonstration in front of the Minister of State to ask the government to take action to “promote and protect moral and Islamic values”. Even some women were asking for a strict application of Islamic rules.
The interesting thing is that conservative people organized a reply on Facebook (that is supposed to be prohibited in Iran) to start staunching this new hair style trend, using so a tool they are not supposed to have access to.