We have a new competitor to compete for your money! Say hello to Lionsgate! Lionsgate is a leading entertainment company especially in the world of movies. It has created movie franchises such as “The Expendables,” “Red” and “The Hunger Games.” Today it was announced that Lionsgate would be throwing their hats into a new industry, the gaming industry to be more specific.
Lionsgate will create a new division called “Interactive Ventures and Games.” They hired Peter Levin as President of this new division. “Mr. Levin most recently served as CEO and Co-Founder of Nerdist Industries, a multiplatform creator of digital content including a premium content YouTube channel, a news division, a sizable social media footprint and a network of podcasts. Previously, as executive advisor to Japanese media juggernaut Yoshimoto Kogyo, MAG Interactive, digital comic and graphic novel platform comiXology and Rovio Entertainment, Levin has been associated with some of the most valuable game franchises in the world, including Angry Birds.” The company stated.
Lionsgate feels that Mr. Levin is a perfect match for their “entrepreneurial culture” to lead them into the gaming industry. “Gaming has become one of the most explosive growth areas of the content business, and Peter’s mandate will be to build a portfolio of premium digital properties as we expand our leadership in films and television programming into digital content as well.” Lionsgate’s Chief Executive Officer Jon Feltheimer stated.
So, the question then stands. Where do they go with their new division? Will they create games for consoles, pc, mobile or maybe all three? “Consumer spending on mobile and social games increased by 130% last year” according to the statement. I’m guessing they may go and create games for the mobile gaming realm. I guess we will just see.