Including vlogs on your website can be a great way to draw visitors in and keep them there for longer periods of time. People generally enjoy watching entertaining personalities, so if you can give them that they will surely return. Since the goal is driving traffic to your travel blog, it is important to consider anything and everything that will achieve that goal. With very little effort or money, you can start posting vlogs and slowly gain a steady audience. Here are three reasons blogging generates traffic to your travel blogging business.
Guest stays on your site longer. Watching videos keep readers on your site longer. It’s a great way to get your page view averages up. However, the vlogs must be entertaining. They must captivate the viewer and make them want to come back for more. What’s the point of making videos if they aren’t interesting to viewers? That’s why you want to make sure that when producing your videos you make them short (about 2-5 minutes max) and full of useful information and fun. No one wants to see a five minute PowerPoint presentation. That isn’t going to get you anywhere and since the average time a viewer spends on a web page before clicking off is 30 seconds, it’s important to grab their attention right away.
Grabs attention. Speaking of grabbing their attention, vlogs can be an excellent way to do just that. Think about your own web surfing habits. Do you stay on any website for very long that isn’t giving you what you are searching for or entertaining you? This is no different from the rest of the world looking for interesting things to watch. All you have to do is make your blogs interesting, full of information, and a great way to pass the time. Exciting introductions, good body of content and to section that shows them how to subscribe to your YouTube channel all makeup a great vlog.
Frequent site visitor returns. Keeping in mind that you’ve created videos that are entertaining and full of information, you should have no problem with return visitors. You want to get them to subscribe on your channel, so they get a notice every time you have a new video posted. This increases the likelihood that they will return your channel to see what’s new. The more people who return to your channel on a consistent basis, the better able you are to build steady traffic to your website.
As you can probably tell, vlogging is one of the quickest ways to build traffic to your travel website. Just be sure to produce a steady stream of new videos and new content to keep people coming back. As long as you make them interesting and entertaining. There will be people who want to see your travel website.
Source: Personal experience