If you are a writer who is having complete and utter success with marketing your novel, you should consider yourself extremely lucky. For some, marketing doesn’t come quite as easy. But, with that said, even the most seasoned authors can fall into a few pitfalls of marketing and can become repetitive with their marketing plans.
DON’T STICK TO ONLY SOCIAL MEDIA
While social media is by far your biggest priority, and best ally, when it comes to marketing, having a social media only filled marketing plan is a big mistake. Sure, it’s a great way to spread the word about your novel, but so are a lot of other avenues. Book club meetings, book fairs, book festivals, conferences, press releases, all are other ways to get out into the world.
DON’T UNDERESTIMATE GUEST BLOGGING
Every writer you ask will tell you one great way to get in the eyes of readers is to guest blog on another writer’s blog. While sometimes the questions might be hard, or you might find yourself repeating your answers several times, getting your information in front of followers that aren’t your own is a great way to get attention.
DON’T PASS UP THE BOOK TRAILER
Book trailers are growing in popularity in the book world. Some authors make their own trailers, but if you’re not quite as tech-savvy there are tons of companies that you can look up through a search online that will do one for you. Prices vary, so make sure you research a few before deciding upon just one so you don’t go over budget.
You may feel as though you are annoying everyone under the sun, including your family, with all your marketing, but it’s proven that once you stop, so does the sales, so annoy away. If friends and family have any problem with your promotion then they can ignore it. Don’t stop. Keep marketing, and have fun.