When you have been in the game for a long time, certain habits are attained. You become comfortable doing the same things in the same way. With time, however, things change. Business is dynamic, technologies improve, and processes become more efficient. To continue to succeed in business, you must adapt. Reverse mentorship can help you change with the times. A relatively new concept, reverse mentoring usually involves a mentor that is younger than the mentee. Several benefits can be realized by taking advantage of a reverse mentorship.
Learn New Technology
Technology changes on almost a daily basis. Businesses invest in new forms of technology to make their processes more efficient. Although using the same methods to offer your product or service may be convenient for you, your customers and clients may suffer. By entering a reverse mentorship, you will be able to learn how to utilize new technology for the benefit of your business. Young professionals usually keep up with technological changes in their industry.
Gain New Perspective
Keeping up with the times in your industry is imperative. However, it can be tough to spark new ideas on your own to maintain a competitive advantage. A reverse mentorship opens doors to fresh ideas regarding current trends that exist in your industry. Having a fresh pair of eyes review what impacts your business environment will help you to see things differently. You’ll need to have an open mind. It’s hard to turn from what has been your method of running your business, even when things are slowing down. Find a reverse mentor and pick his or her brain for new knowledge.
Get Motivated Again
After years of doing the same thing, you can sometimes become bored with running your business in your comfort zone. The desire that you initially had when you opened your business begins to dwindle. Having a reverse mentor helps to motivate you again. Brainstorming to come up with new ideas and working with new technology will get you excited for continuing your business. You also gain motivation from sharing your business experience with the reverse mentor. Teaching someone what you know can help you remember why you got into business in the first place.
Find New Customers
You may be content attracting the same types of customers you have always attracted, but there are many more people out there that may need your business. The reverse mentor can help you to target a market segment that you may be neglecting. Young professionals came up in a very diverse environment, with people from all walks of life. They know what’s popular and understand the mindsets of those in their peer group. Use their experience to help you grow your customer base.
Although it seems odd, a reverse mentorship can be quite beneficial for your established business. Although you may have years of experience, there is still much you can learn from a young professional. Also, you can teach the young professional at the same time. Gain a fresh outlook and reinvigorate yourself with a reverse mentor. Bring in customers you never even considered before you became a mentee. Give your business new life with the help of a reverse mentorship and strengthen the business that is your legacy.