In just over two months from right now a Taiwan-based organization will be sponsoring an LPGA tournament, and the event will be sanctioned, in part, by the Taiwan LPGA. What is noteworthy about this is that it will take place in California, which will mark the first time in the LPGA’s history of conducting tournaments that a co-sanctioned event will be held in the United States.
As the LPGA continues to try to grow its brand, it seems inevitable that partnerships like this will become prevalent in the future. With the golf industry in this country staying stuck in a contracted mode of operation, potential sponsors stay tightfisted with both their sponsorship money and volunteer efforts. Meanwhile, groups in Taiwan like Swinging Skirts, which specifically promotes women’s golf, is committed to growing the Taiwan golf industry by supporting the game on a global basis.
All sides seem to be very comfortable with the agreement as the LPGA finds a welcome stateside sponsor, the Taiwan LPGA gain tournament footing in the United States, and the Bay Area has its first LPGA event since 2010.
At first glance Swinging Skirts may come across as a bit lighthearted or superficial, as it promotes the wearing of skirts in its events, but its commitment to women’s golf has won over even non-skirt stalwarts like Juli Inkster. Inkster, a savvy tour veteran and a Bay Area native, plans to show her support by making The Swinging Skirts LPGA Classic one of the only 12 events she will compete in this year. The tournament will be held April 24-27 at Lake Merced Golf Club.
Some reports about the Swinging Skirts group is that in their amateur events both women and men wear skirts (kilts for men, of course), which brings to mind the question of how LPGA Commissioner Michael Whan looks in a kilt. We’ll see soon enough.