If you don’t know what gift to choose for Mother’s Day on May 11, you may want to go with the flow, depending on where your mother lives. Ebates.com, a leader in online cash back shopping, has conducted a national survey to find out what gifts moms most want to receive for Mother’s Day. It also gives us insights as to what falls to the bottom of the list. Hello, quality time and goodbye perfume.
The online research was carried out in March 2014 by Harris Poll via a sampling of 2,100 mothers in 10 cites across the USA. To simplify and provide comparisons, each metro market were supplied with a list of suggestions in order to rank them. Choices in the survey included: 1) Quality time with family; 2) Gift card to favorite store; 3) Flowers; 4) Fine dining out; 5) A clean house; 6) Jewelry; 7) Spa Day; 8) Concert or show tickets; 8) Chocolate. Let’s see how the responses came in.
The thought that counts
If you always thought the best things in life are free, you may have learned that from your mother. She goes for quality time spent with the family as the top choice in Los Angeles, Chicago, Dallas-Fort Worth, Washington DC and Atlanta. This is especially important in Atlanta, at more than half of all responses. However, shopaholic moms in New York City, Houston and especially in Philadelphia identified a gift card to their favorite store as their top choice. San Francisco mothers are wishing to be pampered by a spa day, while those in Boston named a fine dining experience as top choice. Gentlemen, note that jewelry didn’t make the list of top five in any metro except for Dallas-Fort Worth.
Some things remain the same
Don’t forsake the tulips or lilies, though, because flowers remains popular across the board. And speaking of a free gift, mothers really do want a tidy house, so clean your room, kids.
Better safe than sorry
The Ebates.com research asked American moms what they do not want to receive for Mother’s Day, too. Across all ten cities, nearly seven in ten moms agree that cowboy boots are the number one item they don’t want, followed by sunglasses at 41 percent. Other accessories that mom doesn’t hope for this Mother’s Day include a designer purse at 38 percent of the responses, perfume at 33 percent and a smartphone, not hankered after by 27 percent.
“Every mom is unique and deserves to be rewarded with the gift she really wants on Mother’s Day,” said Kevin H. Johnson, CEO of Ebates, Inc. What a sweet man, and with thanks for the survey tips.