If you are going to take away anything from this resource on Facebook marketing, it’s one thing, one word: consistency.
Of course, if you have a startup or are a micro business owner then you know the challenges of balancing business obligations with your social media marketing. Being consistent could very well be out of the question when your problem is a lack of time.
It’s not about going out at the first jump and just getting someone else to do the work instead. Yes, there is a time and place for that. Small operations, on the other hand, may need to be very hands on with something like their fan page in the beginning in order to conserve their resources and energy.
If you plan on taking the hands-on route–and I take it you understand that Facebook is the holy grail of social media networks–these social media marketing tips and tricks will be of great use to you (I’m sure your pocketbook and your energy levels will thank you):
Connect the Page to Other Social Media Networks
Facebook syncs up with just about everything: Twitter, Pinterest, Instagram, Vine, YouTube, and I’m sure there are plenty of other social media networks you could think to connect it to. The opposite is also true. You have the ability to send content almost automatically from other social networks to Facebook.
By connecting your social media networks to your Facebook page, you are both duplicating your efforts and giving your fans incentives to follow you there too. That extends your reach and builds credibility for your brand all the more. The best part, presumably, is that you will have less work when you pin or tweet something, knowing that with one extra click you have shared to multiple social media profiles.
Understand How Hashtags Work on Facebook
There was a time when I used to giggle when I saw people use hashtags on Facebook, but I shut myself up real quick when I began investigating how other social media platforms had begun to incorporate them some years ago. Not too long afterwards, surely enough, Facebook had tweaked their platform to support hashtags.
Hashtags, if you’re only vaguely familiar, are keywords for social media posts that also have an effect on the SEO, particularly on the links that you’re sharing (and hopefully you’re sharing your blog and/or website out there in cyber space).
Write Strong, Engaging Descriptions
So, let’s say that you have a website on which you sell home and garden supplies. If you have something to post about DIY gardening tips, it’s a good idea to write something like this in your post:
“What do you think of these #DIY #gardening #tips? Would you try this project in your home? We invite you to share your thoughts in the comments. Happy hump day, folks!”
…of course, insert that last line only if it is Wednesday.
Use Hashtags to Help You Interact with Others on Facebook
After sharing, take a few moments to click on 1 or 2 of the hashtags in your post to see what else is being posted surrounding that topic. In this case, #DIY and #gardening would be good since #tips refers to a broad category. You will then see a feed of other content around Facebook with the same hashtags. They will be from pages, groups, and Facebook users.
If you are logged in as the admin of the Facebook page (and not under a personal Facebook profile) you can engage with people and pages like yours as if you were a person. People will see your avatar, click, and be motivated to like your page since you have content relevant to whatever other content you were engaging with.
Keep Sharing Posts and Continue Linking to Your Fan Page
I recommend using a third-party application like HootSuite to manage your social media accounts. (This application is also compatible with Twitter, LinkedIn, Google+ pages, Instagram, YouTube, WordPress, MailChimp, and more.)
On HootSuite, you can schedule out a large number of posts into the future. It would take a few moments every several days or however often you would have time to sit down and deal with it. The main idea is to share regularly and share valuable content for your audience, and drive potential customers back to your products or services.
Try spending 7 days emphasizing Facebook marketing as a priority, employing these techniques. I can assure that you will see your fan base grow significantly (just as it did with one Facebook page I manage for a blog of mine).
Do you have any other strategies that have worked for you? Tweet them to me and share this article with your friends if you found it helpful.