If you’re a local Santa Clara county business — and have not heard the news about Super Bowl L on February 7, 2016, at the new Levi’s Stadium — it is time to prepare. The Golden State is set to host the Super Bowl’s golden anniversary. This means a one-time boost to the Santa Clara and surrounding area’s economy.
Can your business withstand near capacity? Here is what you can expect.
Super Bowl Economic Impact Historical Data Overview
According to statistics and historical data from Michael J. Hicks’, PhD, Santa Clara may experience a one-time increase $350-$450 million in total economic activity. This estimate calculates the inflation-adjusted average of all Super Bowl activity from 1989 to 2008.
From retail and transportation to health care and hospitality, the benefits are wide ranging. For example, Super Bowl XLVI generated 10% of Indianapolis’ annual tourism revenue in only 10 days. A city nearing capacity sent some business owners scrambling.
Can you imagine 50th anniversary impact? This will be a sporting event celebration nobody will want to miss. The impact may be – and should be – greater than any previous Super Bowl in history.
Media Coverage – Bring It On
According to Rockport Analytics July 2012 study on the economic impact of Super Bowl XLVI, an estimated 250,000 people attended the Super Bowl and — or exclusively — other events in the Indianapolis metro area. Although controversial to estimate, Indianapolis received approximately $8.4 million in broadcast, print, and online blogging coverage.
This figure does not calculate the social media and other user-generated advocacy for local businesses and experiences. Imagine 20% of 250,000 people tweeting, tagging photos, or reviewing your business and praising the experience online – or disappointment. Do not be disappointing – not during the most viewed sporting event in the nation.
Plan your social strategy now. How are you going to reach all of these customers over a 10-day period?
Time to Impress with the Most Advanced Stadium – Levi’s
Bay Area natives are excited about the new stadium opening for the 2014 season. With a 54 year boost into the future versus its 1960 predecessor, Candlestick Park, Levi’s Stadium cost a staggering $1.2 billion and reduced seating by 1,400 tickets. However, all is forgiven because of the amazing perks:
- 9,000 never-before-seen club seats
- 88% more stadium square footage
- 949% more scoreboard square footage
- 55%+ more concessions and technology
- 28% more restrooms available
- New heavy & light rail line access
- 17% increase in parking availability
- 175% increase in freeway entry/exit points
With benefits like this, Santa Clara is sure to impress the world-wide audience through game play, media, and social connectivity. Congratulations to the Golden State — we look forward to the amazing celebration.
Are you ready for the celebration? How do you plan on preparing for the influx of over 250,000 event-goers and Super Bowl ticket-holders? I’d love to hear your comments.
Rockport Analytics. (July 2012). The Economic Impact of Super Bowl XLVI. Retrieved from http://archive.indystar.com/assets/pdf/BG192278719.PDF
Hicks, M.J. (March 2008). The Economic Impact of Super Bowl in Indianapolis. Retrieved from http://cms.bsu.edu/-/media/WWW/DepartmentalContent/MillerCollegeofBusiness/BBR/Publications/SuperBowl-Redesign.pdf