Socially Challenged Internet Radio?
With a whole host of social media sites cropping up daily along with some established and some newer faces in the Internet Radio world, I have to sit back and ask myself; Who is the true beneficiary?
Social Media and Music
So let’s pretend for a minute that Band “A” who is an unsigned artist, has sunk everything they had – blood, sweat, and tears included, into this new album they are about to release to the masses. They have their “page” created on “X” social media site but , “X” social media site demands pay for them to be able to reach out to all of their fans. I believe it’s something called an Ad Booster. Is this really fair to our musicians? These people who struggle just to make it from show to show and back to the studios creating new music for potentially millions to hear and fall in love with? It sounds more to me like these social media sites are becoming consumed now by corporate greed rather than what the whole point of it’s original set up was; Allowing friends, family, bands, and artists of all forms network and become something well known and great. Social Media needs not to profit from the musicians, but from all of the ads it sells daily that litter the sides of our pages.
Internet Radio – Who get’s paid?
There are quite a few internet based radio stations out on the market now. Some based as local stations, others on a more national front, and even some internationally. Some recently, (not naming any names here….) have actually come under fire for requiring artist to pay them to play their music. What a crock of S**t. There are also the other stations who say “yeah, we’ll play your music and you don’t have to pay us a dime, BUT, if you want to let others know about you, where they can find your music, or buy your merchandise you’ll have to buy ad space. again this is pure BS. There wouldn’t even be a need for these piddly stations if there were no music to be heard. The musicians make you not the other way around. For the stations out there who claim to be helping these unsigned artist get their name out there, get heard etc…If you have all this ad space you’ve sold through local businesses and other venues what does it hurt to put some of that back into the artists’ pocket for them to fund the next leg of their journey? There is no give back from where I stand. It is pure 100% unacceptable greed and rape of an artist’s work. To think, the musicians would do a benefit for their local community to be broadcast on your stations, and yet somehow the local community sees no contribution from you? It is an endless circle of people lining their pockets with more and more while the ones who do the hard work to make this industry even viable, get ripped.
There are a few good stations out there. I’m proud to know some of them personally. Those are the only ones willing to take a hit for the love of the music, for the love of what it means to so many. To you few, I raise a glass.
I believe as some of these stations grow, they will have something good to offer. I know they can grow it into something even bigger and better that can benefit not only themselves but the musicians and the local communities to which these stations would have no foundation without. They should want to strive to be different, strive for excellence, and let the world know that this is the new face of Internet Radio, it’s here, and they’re changing the way things work.