Many people don’t understand the relevance of no follow links and just what it means to any link building campaign. They think because the link is no follow that they won’t receive any benefit from it whatsoever. While this can be the case in terms of SEO, these no follow links are important both for traffic and SEO. It should be a part of your link building strategy.
What are No Follow Links?
When a link is added to a website, it is given an attribute, which tells search engines not to pass any link juice through the link. The format for this type of links is: rel=”nofollow”. By adding this no follow attribute search engines basically consider the link as an advertisement or a link that the webmaster doesn’t want to give credit to.
While these links don’t seem to important for SEO they are more important than most people realize. The number one reason why no follow links are important is diversity. Having a link profile that only has do follow links is certainly a red flag to search engines. A good mix of do follow and no follow means your links are diverse and includes many platforms as well.
But What About No Follow Links On Your Site?
If you’re linking to other sites online then it’s important to understand the importance of no follow links. If you have ads or sponsored links that appear on your page then they should be no follow links. For relevant links that are pertinent to your article or post then you can use do follow links if you think the website you’re linking to is in good standing with search engines. If the site is questionable then be sure to use a no follow attribute. Many people use no follow attributes simply because they want to play it safe but this isn’t what they were designed for.
Use no follow when the links call for it not simply because you’re no willing to risk a search engine penalty. In your linking strategy don’t dismiss these links either since they are important when looking at your back linking strategy as a whole.