As a tech-savvy person, when you want to know something, what do you do?
You Google it don’t you? So do millions of other people. All day, every day. This is a gold rush in business terms, because it means there are opportunities to create services and products that meet the needs and answer the questions of potential consumers.
As someone with some kind of offering, the key is knowing how to get it featured up around the first or second page in search results, those which are relevant to your work or business model. For example, if you offer interior decorating consultations, then you’ll want to make sure that your website turns up when someone types in “how to decorate a living room” or “redesigning a kitchen.”
Those are very broad categories. For the sake of simplicity, I won’t delve too much into the technicalities of finding the right key phrase, or long-tail keywords, but I will give you the short version and urge you to try to focus down on your niche as much as possible (e.g. “interior decorating for homes in Houston, Texas” is much more focused and targeted rather than “interior decorating services”).
Listed below are the tools that I use when writing my articles. You can also make use of them when you’re writing content to describe your products or services:
Ubersuggest gives you keyword ideas based upon terms that you type in on their web form. You can choose a language, get more detailed suggestions based upon what results yield from the initial keywords, and define the format of the content you’re creating (images, videos, etc.).
Soovle is a diluted version of Ubersuggest. You simply type in some keyword phrases and get various lists that are based off of the terms people are typing in across different search engines. A broad term like “interior decorating” will yield broad results, but it will start to turn up some rather focused results as you type in more keywords like “Houston” or “Texas.”
WordCounter is great for when you have already written something up and want to analyze the density of keywords are being used throughout the copy. You can analyze something and determine whether it contains a good amount of the terms associated with the work you do. If you have the term “service” appearing more than “interior/decorating” or “Houston/Texas” then you’ll want to make some adjustments so that the algorithms of Google and other search engines can best determine what those services are all about.
Google Keyword Planner is the tool you would use if you wanted to create ads to drive paid traffic to your content, but you can get general keyword and key phrase ideas from it too. It’s a little advanced in the sense that there are four different options to choose from initially, and they can be quite confusing at first. If you’re new to it, stick with the first option, “Search for new keyword and ad group ideas.” From there, you would get an idea of how popular a search term is and how much competition there is around a set of keywords.
A Final Note:
The two most important things you can do would be 1) to know the work you do and 2) to write for people, not for statistics or machines. On one hand, you do have to mind the technical aspects of optimizing your marketing copy, but you have to make sure that all the chips are in place, that the copy relates to the visitors to your site, and that you have the elements in place to cultivate a meaningful relationship with them as potential buyers.
Leave your comments about these suggestions and how you think you might be able to use them.