When making that initial face to face contact with a prospective client, it is important to have a marketing tool that distinguishes your company from the competition. Many companies send out flyers via bulk mail, cold calling, or have their customer service representatives issue out business cards. The success rate is much lower than that of a marketing tool that the potential client can see or use on a daily basis.
The truth is most individuals will immediately discard bulk rate mail. Cold calling is usually beneficial if the prospective client desires your services within the very near future because the chances of the prospective client remembering your company’s name decreases drastically with each hour. In terms of business cards, most people usually throw them away shortly after contact, put them in a desk drawer, or stash them in their car’s console area.
Now your wondering, how is a pen any different? I have two words for you, “subconscious reinforcement.” If you provide a prospective client or consumer with a reliable, stylish, and inexpensive pen , the likelihood of that potential client throwing it away, leaving it in a desk drawer, or leaving it in the car’s console is unlikely. The potential client will eventually use it. Guaranteed!
Each time that pen is used, the subconscious mind is being reinforced with your business information. This is the most powerful marketing technique that exist, yet very few businesses utilize it. If the client desires your services in the future, there is a greater probability that the client will contact you as oppose to one of your competitors. Harvard Business School continues to explore the subconscious mind of the consumer and some very powerful marketing information can be acquired from their findings. If you want the potential client to remember your company long after the initial contact, stylish pens is a very effective marketing instrument.