Talent poor: an ineffective, inefficient worker, or (more closely defined as) at least 80 percent of today’s real estate agents. I can speak to this, because I know this to be factual – a little all too well. How do I know this? Well, I train and hire agents for a nationally recognized, big-box brand. And while I see potential in just about every agent I come across, I can say that at least 80 percent of the people sitting across from me are 100 percent talent poor when it comes to knowing what they need to do know in order to do this job. And, I am sharing this so that you can recognize a talent poor real estate agent before you hire one to represent you.
One of the biggest red flags for me is disorganization, and sadly, most agents I come across are grossly disorganized. They can’t seem to stay on top of their emails, text messages and phone calls. People fall through the cracks. They don’t work off of a schedule. They are lackadaisical and ineffective.
How organized was your last real estate agent?
I confess, I have a pet peeve when it comes to “casual” Realtors. You know the ones, the ones running around in flip flops and khaki shorts. It’s unprofessional. When taking clients to view property, or when attending a listing appointment, the agent should always be dressed at a professional level. There should be no doubt who the agent is and who the client is. This is one reason that I stress the importance to the buying and selling public about interviewing agents. Having a disheveled agent often means having a disheveled transaction.
When I sold real estate, I had one rule: When I was with a client, they got my undivided attention, my phone did not. Whenever someone took time to be with me as a client, they received my full and undivided attention. I would not answer my phone, respond to texts or return emails until the allotted time of the day I had set aside for that. It’s common sense, but most agents today simply don’t have that.
Realtors are getting old. According to the Chicago Tribune, attracting talent into real estate that is under 50 years of age is challenging. Because of this, I see, time and time again agents who don’t know how to text, or who underestimate the importance of social media. Sadly, the generation gap is widening. With the millenials surging into the home buying and home selling market in droves, disconnected agents are losing business to the few youngsters who want to jump in to this career field. If your agent isn’t leveraging social media, or worse, if they don’t know how to text or send emails or attachments correctly, they are likely not up to date on the latest real estate practices either. In other words, you have a dud, so dump them.
If I have learned one tried and true lesson in real estate, it’s that the only constant is change. Agents need to either change with it, or find an industry better suited for them.
More from This Contributor:
Five Types of Real Estate Agents We Have All Come to Hate
‘Naked and Afraid’: The Real Estate Edition
So You Think You Are a Property Manager?