Step into any book fair or festival and you will step into a plethora of tables full of promotional items. While it’s better to have little trinkets to give to readers with not only your book information on them, but also your information, it’s hard to not get lost in the sea of what promotional items you should buy and hand out. Giving the right promotional items is the key in getting a readers’ attention while they are walking through a crowded book event.
Of course, money will play into your biggest roll when choosing which item to order, but also choosing exactly what to order is just as important. So what exactly are some of the great promotional items?
Everyone needs pens. Whether they need a spare in their car, spares all around their home, or spares in their office, everyone needs pens. All the new rage is Stylus pens that can be used on iPads and Tablets, so if you can fork over the extra dough, those are even a better choice.
Handy little items like bottle openers can have a big impact-especially ones that have keychain rings and go on a set of keys. One never knows when they will need a bottle opener and if you happen to give them one that comes in handy for them, guess what? You and your book will be at the forefront of their mind. Not to mention, usually when you need a bottle opener, you are at some form of party or get-together and guess what? Your reader has now passed on your book information to all their friends.
Whether you are a stay-at-home mom, a busy working woman, or somewhere in between both, we all know how vital a list can be in a home. From grocery lists to a list of daily or weekly chores to a list for Christmas gifts, the need for a notepad or lined journal is a big one. What better way to help organize the masses than with a notepad or journal with yours’ and your books’ information?
MUGS…STRIKE THAT, TRAVEL MUGS
Nearly 54% of American’s drink coffee on a daily basis-that represents over 150 million people. If you can afford the price tag of a nice mug, or even better a nice travel mug, that’s a lot of people whose attention you will have at your table come book event day.