In America, the label pioneer is typically associated with the Lewis and Clark team. But the term is really quite vague, and these men merely plunged into geographical unknowns because others didn’t. They are seen as pioneers because they wore the shoes that led the way. It is takes on the image of homesteaders of the 1860’s because they moved forward into uncharted territory where a way of life must be built from the very land itself. But a pioneer is very much a term that defines many today in our culture. It is certainly more then geographical endeavors.
This term certainly sits comfortably in the sphere of economics, and those who because new business are called entrepreneurs. But new business’s is not the only way entrepreneurship can happen. Certainly a presently-functioning business that is looking for a new edge and one rises to the challenge of rewriting the budgets, the sales pitches, the marketing schemes is an example of the entrepreneurship. But more then just renovation, it can take place in a provocative and attractive new initiative meant to sell an idea, a movement, a person, or lifestyle. Intrinsically attached is the element of persuasion. The persuasion factor can lead new audiences to want what is being projected. The gift of selling or persuasion is in the hands of the entrepreneur, but his influence ends where the product itself is actually acted out or actually distributed.
The movement or shift in a larger demographic. This is generally the term that is non-personal, but rather represents a wave or evidence of a catalyst bringing transformation. It’s when the rubber has met the road. The audience has embraced the product or idea, and acted it out in their spheres of influence. It has taken root, penetrated through the barriers. It is a term that is generally associated with taking modern technology and applying it in a new and unique or more efficient way. It requires individuals to plunge into a sacrificial commitment, symbolically plowing the field for the persuasive element to plant a seed of potential. When all is said and done, the innovation is the end-fruit; it is the unforeseen success of an idea meeting and transforming the audience it was intended for.
Fruits of the Harvest
The end result innovation is typically celebrated by individuals, business’s and analysts. But what happens next? The business has to continue making good on it’s promise, but whats more, it begins to see competition start to emerge as a result of the discovery of the rift in the market. That business now must choose to not only maintain the standard it started out with, but constantly push the limits of that original standard, or face competition with others who want a piece of the pie. Philosophically, the innovation make the content available to the audience. But what about when the audience wants more? What happens when the transformation has taken place in society as a result of the grand proposal, and it’s subsequent embrace of the enthusiastic populace? Innovation is a risky business because, while it treads into previously uncharted territory, it inadvertently puts the innovator as the leader in charge of setting the stage for what will happen in the new field.
Happiness Pipe dream
For the business, the end one or a couple of ambitions: to make a profit, and help people. Often, the first takes the majority of the stage. But innovation in general is basically just a transformation process. When’s its finished, a new atmosphere is the result. When the last of the glitter and confetti finally hits the ground, the audience begins to look for a new product. While its true that many innovations have stayed, and society is better for them, they have also become so common place that now they are assumed. Innovations of the past are no longer interesting except for the analyst, and historian. But what if innovations begin to lead to more and greater innovations? What if this is the on-going purpose of our lives: to actually grow, learn, and discover for the rest of our lives?