It’s surprising to me how many people still think article marketing is too difficult or isn’t effective. To that, I say it’s because the author simply doesn’t know enough about his or her topic to write interesting information about it. It just doesn’t have to be that way. As with anything worthwhile, research on a subject is vital to become informed and knowledgeable, regardless of the topic. That’s precisely why a true professional understands one person cannot know everything ever conceived on a particular subject, so they do research. When you’re writing, the Internet is by far the best place to discover just what you don’t know.
I know this is easier said than done, but do the necessary research for your reader. After all, you’re writing for them, right? So, they deserve your very best at all times. When it comes to writing to promote your business, in depth research and facts are key to making your writing resonate with your readers. Your readers will love you for it!
Your own voice
As you’re’ writing your best stuff, always write as if you’re’ simply talking to a friend and discussing the finer points of your topic. Try it sometime because it can get your creative juices flowing and put your writing into overdrive. Somewhere along the line you will discover your writing voice, or style. Don’t worry; it’s not something you consciously create, because it’s already there. It’s just that maybe you haven’t discovered it yet. When you begin to write in your own voice, your readers will come to expect that same style in all your writing. That’s one attribute that can’t be faked or changed, at least not effectively. So, keep your writing true to yourself and relish the fact your readers really do look forward to your writing.
Let me clarify this. I’m not trying to imply that you would ever copy someone else’s work and call it your won. You don’t need to anyway. Your readers already know you’re genuine or they wouldn’t be your readers in the first place. If you have an opinion on a popular subject, make it your own opinion because that’s what counts. Don’t be influenced by what others are saying.
Eventually, they will follow you
When you write consistently about a few topics, your readers will eventually realize you’re genuine and not faking anything. If they ever were to sense anything like that, you would lose them forever. The fact you have readers is because the opposite is true. As your work gains more readers, your readers will eventually follow you religiously. This is the perfect time to begin to mention, via inline links within your copy, your business and your website. Doing so before you have many readers will just fall on deaf ears, so to speak and wouldn’t help you much. It’s when you have readers looking forward to more of your work, when finally revealing your website address and a link to your products or affiliate offerings will be the most beneficial.
Say it all, all the time
Just as they say in sports, “leave it all out on the field”, the same is true with your writing. Do your very best every time you write and you will realize results from your article marketing in the shortest time possible. Do this consistently and your readers begin to show respect for you and your work. There’s no greater reward for your hard work than to know you provide a quality product people are willing to pay for. You can make money writing!