Unless you are actively avoiding the Internet, you have surely heard about President Obama’s appearance on Zach Galifianakis’ web series “Between Two Ferns”. Whether they found it hilarious or embarrasing, everybody is talking about it. I think it was a brilliant move.
More people than ever get their news from the Internet. For some, their only exposure to news is what they see in their Facebook feeds. Making a viral comedy video gave Obama a platform that gave him access to thousands of people who would never have heard his message otherwise.
In this case, Obama’s intention was to inform the public about signing up for health care coverage on healthcare.gov before the March 31st cut off, but I could see this becoming the standard when campaigning begins for the 2016 elections. Reaching a younger demographic of voters could swing the election if a candidate can reach out to them in a way in which they can relate and win their support.
The Internet is changing the way people consume media. Book publishers, record companies, and Hollywood are all feeling the pressure to change the way they do business to keep up with market trends before they are driven out of business. In the same way, politicians would be well served to reconsider their approach to campaigning.