Planning a release party for your novel can be an amazing, exciting, and wonderful time. It can also be a stressful, hard, and complicated process-especially when it comes to the challenges of planning. Are there any challenges that you should particularly look for? And, how do you navigate around them in order to have a smooth sailing party day?
NOT HAVING PRINT BOOKS
In the dawn of the eBook and eReader, a lot of publishers are drawing the reader and author away from the print book. Many smaller publishers are holding off publishing books in print until the novel has been out in eBook for anywhere from three months to a year. When people attend a release party, as well as a book signing, they expect print books, and you don’t want to leave your guests disappointed. Remember too, if you are having your party at a book store, you need to make sure they don’t require that you have print books for the party as most are expecting commission per book sold.
ASKING FOR SPONSORS
Release parties are expensive. From the venue, if you don’t choose a free book store or library, to the food, to the decorations, to the door prizes, the money can add up. For some, the thought of asking family or friends if they would like to donate money or items to help with door prizes makes them want to cringe into a dark hole in the corner of their living room. Sure, it’s hard to ask, but you might find that family and friends are more than willing to help because, after all, it’s for you and a good cause. Not to mention, if a family member or friend has a business it’s a tax write off and advertising for them.
No author wants to be known for having a boring release party. Using your imagination to really draw the attending guests into the world of your book is the biggest way to combat being boring. Did you write a murder mystery? Maybe you should have a murder and who done it party. Did you write a western romance? Perhaps, you and your spouse could dress the parts. If you put forth some deep thought in your games, prizes, and party theme, you can be sure to knock their socks off.